Sotheby's

As Director of Marketing & Design at Sotheby’s International Realty in Manhattan, I reimagined luxury real estate marketing through strategic storytelling, elevated design, and insight-driven campaigns, contributing to over $250M in annual sales. Leading marketing strategy and creative direction across brand identity, experiential events, advertising, and strategic partnerships, I developed cohesive campaigns designed to engage a high-net-worth global audience. I built and directed a cross-functional creative team, including photographers, videographers, designers, and outside partners, to turn each property into a complete brand story from concept through execution. My work spanned placements in Architectural Digest, The Wall Street Journal, The New York Times, and Smithsonian, supporting major client acquisitions and high-value property sales.